
@workoutwgina shoot Nov 2024, shot by @michaelkazik. Art Direction, edits, styling and photoshopped hand wraps by me.
STEFF ELEOFF
PROJECT ONGOING
ART DIRECTION
BRAND
RESPONSABILITIES
Art Direction
Casting
Styling
Production
Photo Editing
SUMMARY
During my time at Steff Eleoff, I took on the roles of Art Director, editor, and co-producer for all campaigns. My responsibilities spanned from conceptualizing creative visions to ensuring their seamless execution across various platforms. Focusing primarily on marketing assets, our team developed campaigns that not only resonated with our target audience but also garnered widespread recognition. These efforts led to our work being featured in esteemed publications such as Hypebae, Wallpaper Magazine, and Galore. Each campaign was crafted to elevate the brand's identity, merge artistry with strategy, and establish a lasting impact within the industry.










Thorn Shoot, May 2024 shot by Alyssa Lancaster. Art Direction and 3D rendered thorns on braid by me.






Heart Collection Shoot, June 2024 shot by Vonny Lorde. Art Direction, edits, styling and digital shots by me.







Lookbook Shoot, September 2024 shot by Alyssa Lancaster. Creative direciton, art Direction and edits by me.







Valentine’s Shoot, February 2024 shot by Alyssa Lancaster. Art Direction, edits, and styling by me.








SE(x) in the City Shoot, June 2024 shot by Alyssa Lancaster. Creative & Art Direction, edits, and styling by me.







